AARON B. DURHAM

I am a senior commercial and go-to-market executive with 15+ years of experience leading large, complex organizations across retail and enterprise environments. I specialize in scaling growth through disciplined operating models, AI-driven insights, and strong cross-functional partnerships—turning strategy into execution at scale.

Most recently, I served as Senior Director of Retail Sales & Operations, leading a 2.2-million-customer ecosystem and a $3.79B annual portfolio. I held full P&L accountability and led 37 retail locations and 400+ leaders and frontline team members, consistently delivering top-tier results across revenue growth, customer acquisition and retention, productivity, and customer experience.

My leadership approach is grounded in E³ Leadership—Energy to set direction, Engagement to align people and partners, and Execution to deliver measurable outcomes.